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Wegmans Taps Apple Pay For Loyalty Program

After Apple’s introduction to its loyalty program at WWDC last week, supermarket chain Wegmans has announced its plans to integrate its Shoppers Club rewards program on Apple Pay.

Alongside making payments using Apple Pay at the company’s 86 store locations, customers would also be able to redeem discounts using the rewards card stored in the Wallet app on iOS 9 starting fall of this year.

“Efficient, accurate, private and secure checkout is important to us because it is important to our customers, and Apple Pay has delivered,” said Jo Natale, the company’s spokesperson. “Our customers will be thrilled to hear that they will soon be able to redeem Shoppers Club discounts while using Apple Pay.”

Apple Pay users would now also be able to use the loyalty programs of other retailers like BJ’s Wholesale Club, Kohl’s and J. C. Penney. Meanwhile, they can continue to use it at 66 different merchant stores across the U.S.

Apple’s launch of its in-app loyalty program aligns with the fast-changing customer preference to pay with their phone instead of swiping a card. A recent survey jointly conducted by PYMNTS and InfoScout discovered that over 30 percent of Apple Pay users made purchase decisions based on a merchant’s acceptance of Apple Pay.

In some other findings, about 77 percent of respondents preferred Apple Pay to swiping a card for the convenience of speed.

To check out what else is HOT in the world of payments, click here.

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For more on the role digital and other innovation has had on the retail industry, join PYMNTS this August 3rd-5th in Chicago for Retail Reinvention, a 2-day experience designed to help merchants navigate the current and future wave of disruption across the retail payment and commerce landscape.

Click here to reserve your spot today!

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New PYMNTS Report: Preventing Financial Crimes Playbook – July 2020 

Call it the great tug-of-war. Fraudsters are teaming up to form elaborate rings that work in sync to launch account takeovers. Chris Tremont, EVP at Radius Bank, tells PYMNTS that financial institutions (FIs) can beat such highly organized fraudsters at their own game. In the July 2020 Preventing Financial Crimes Playbook, Tremont lays out how.

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