Merchant Innovation

How To Optimize Cross-Border Commerce

By the end of 2015, cross-border eCommerce is expected to reach more than $300 billion. But are merchants ready to optimize their eCommerce sites to welcome shoppers from other countries? and Digital River set out to understand just that by researching hundreds of eCommerce sites in 10 countries. On May 21 at 12 p.m. Eastern, Rick Barbari, Group VP of Payments Products at Digital River, and MPD CEO Karen Webster will take part in a live digital discussion focused on the countries which are leading the way in cross-border commerce.

In this Digital Discussion, you will also learn:

– How well are merchants doing at optimizing their sites for cross-border customers?

– Which countries are most prepared to meet the needs of cross-border customers?

– Are large merchants ahead of the game when it comes to reducing cross-border friction?

– Which industries are falling behind on adjusting to cross-border consumer needs?


Please register for the webinar and receive instant access today to the X-Border Payments Optimization Index and Tracker.

Access Index



Rick Barbari, a Group Vice President at Digital River World Payments

With more than 20 years of experience in business leadership, financial services and commerce, Rick Barbari, a Group Vice President at Digital River World Payments, has held responsibility for product strategy, product management, and partner alliances across the suite of international online payments solutions. In his role, Rick oversees a suite of payment product offerings that contribute to the $35 billion in online transactions that Digital River handles across the globe.

Prior to joining Digital River, Rick last served as the vice president for Biometric Solutions at Optum, a UnitedHealth Group company. In this position, he was responsible for the company’s online and physical biometric engagement offerings, as well as its online health and wellness portals, including, a direct-to-consumer wellness destination site.

Before joining Optum, Rick was the senior director of product strategy for Scoring Solutions at Fair Isaac Corporation (FICO), where he was responsible for product evolution and innovation of consumer and corporate credit management analytic capabilities. He also served as a senior manager in the financial services practice at Accenture, driving business, technology and operations consulting relationships with banking, payment and brokerage clients.

Rick is a graduate of Gustavus Adolphus College with a bachelor’s degree in organizational management and a concentration in computer sciences.




Karen Webster, CEO of Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.



Featured PYMNTS Study:

More than 63 percent of merchant service providers (MSPs) want to overhaul their core payment processing systems so they can up their value-added services (VAS) game. It’s tough, though, since many of these systems date back to the pre-digital era. In the January 2020 Optimizing Merchant Services Playbook, PYMNTS unpacks what 200 MSPs say is key to delivering the VAS agenda that is critical to their success.

Click to comment