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H&M Gives Cosmetics A Makeover With Eco-Friendly Makeup

H&M’s line of sustainable clothing is moving into makeup.

The fast-fashion retailer is expanding its Conscious Collection line of apparel — which offers eco-friendly, sustainable (but still trendy and affordable) clothing — to include makeup, reports The Gloss.

The Conscious Collection beauty line, the outlet shares, will feature just under 30 products for skin, body and hair — items like face masks, shampoos, body creams, oils, hand creams and an aluminum-free deodorant — all sustainably produced, all made from organic-certified ingredients.

Furthermore, Allure shares that all of the beauty products in H&M’s Conscious Collection will be free of GMOs, parabens, silicon and synthetic perfumes, instead deriving their fragrances from essential oils.

The sustainability effort behind the products extends to their very packaging, which is made of recyclable plastics and papers (The Gloss story also observes that the aesthetics of the H&M Conscious Collection beauty line’s packaging — with their black-and-white labels — are similar to that of H&M’s sister brand, & Other Stories).

The outlet reports that the H&M Conscious Collection beauty line — whose individual items will cost between $7 and $13 — debuts at H&M this week, with new eco-friendly beauty products to be released through March.

It’s the latest major release form the fast-fashion retailer, reports The Gloss, on the heels of several others, including a collaboration with Balmain and, in the fall, the launch of the 700-plus-item-deep H&M-branded beauty line.

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