Mobile Commerce

Mozu Opens Marketplace For One-Click Retail App Integration

It’s not enough to have a robust eCommerce operation anymore. If that same platform doesn’t work when customers try to engage with it across another medium, retailers put themselves at risk of more lost sales than they can count. Fortunately, Mozu just announced a solution for merchants that need a helping hand with integrated eCommerce.

Mozu announced Monday (Jan. 18) that it had officially launched Mozu Marketplace, an online platform where retailers can browse eCommerce apps and add-ons developed and used by more than 80 of the industry’s leading brands. Jason Wallis, CTO of Mozu, explained why it was so important for his company to ensure that every extension on Mozu Marketplace comes with one-click integration into the buyer’s site.

“Often, the overwhelming amount of technology options can actually get in the way of retail innovation,” Wallis said in a statement. “We’ve set up the Mozu Marketplace as a go-to resource for retailers to quickly integrate with the industry’s leading commerce technologies through our one-click integration. We focused on taking the guesswork out of eCommerce, so that retailers can focus on running their business and increasing revenues and profitability.”

While many apps on the Mozu Marketplace are aimed at helping brands streamline checkout processes and secure financial information from fraud and breaches, there are also dozens related to improving supply chain management — complete with integration for Dart, eBay, Shipwire and many more third-party platforms. James Brooke, founder and CEO of Amplience, explained that his company’s own app is available to help other merchants create engaging content campaigns that maintain consumer interest in between purchases.

“At Amplience, our goal is to help leading global brands integrate rich content and digital media into their eCommerce customer journey to create high-quality shopping experiences that work on every device and in every channel,” Brooke said. “We’re excited to work with Mozu to deliver their customers a superior content and commerce solution.”

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