Omni-channel e-commerce service leader Speed Commerce, Inc. has completed a $55 million acquisition of Fifth Gear — an order fulfillment, customer care, product personalization and eCommerce technology company that aims to provide a seamless D2C experience.
“The purchase of Fifth Gear provides meaningful scale and value to Speed Commerce on all levels,” Richard Willis, president and CEO of Speed Commerce, told Benzinga.com. “Our company is now better positioned to deliver on our vision of becoming one of the largest full service e-commerce players in the industry. We are excited about the opportunity to win new accounts and cross-sell our services to existing clients, as well as leverage our newly-acquired capabilities to communicate a unique service offering and further strengthen our brand. Additionally, our sales team now has additional fulfillment expertise and resources to support our aggressive pursuit of a newly-enhanced pipeline of client opportunities.”
Bringing Fifth Gear to Speed Commerce’s platform will also help the company to “deliver a more seamless online shopping experience,” the report said. The acquisition will help expand the e-commerce platform for both companies.
Becoming a part of Speed Commerce represents an important strategic step in our go-to-market offering,” Al Langsenkamp, chairman and CEO of Fifth Gear said in the report. “Our team’s mission is all about fulfilling the quality ‘brand promise’ that our clients make to their customers every day.”