Toopher is one for Salesforce.
The Austin, Texas-based mobile authentication startup Toopher announced on its website Wednesday (April 1) that it has been acquired by CRM giant Salesforce. As part of the announcement -- which appears to now comprise the entirety of Toopher's standalone site -- the company let it be known that it has ceased its sales operations effective immediately.
The missive, attributed to Toopher co-founders Josh Alexander and Evan Grim, reads in part: "While we will no longer sell our current products, we are thrilled to join Salesforce, where we'll work on delivering the Toopher vision on a much larger scale as part of the world’s [No. 1] Cloud Platform. We can’t imagine a better team, technology and set of values with which to align."
With the acquisition of Toopher, Salesforce adds to its technology repository mobile-based two-factor authentication that utilizes location awareness for enhanced security.
"Saleforce's acquisition of Toopher's modern authentication capabilities makes sense when considering the fast-growing Identity Management as a Service (IDaaS) market," said Mark Diodati, research vice president at Gartner, according to ZDNet. "These capabilities are considered 'table stakes,' so having them will enhance Salesforce's competitive capabilities."
The pickup of Toopher is the latest in a series of moves by Salesforce that expand its security-centric options. In October, the company released Login Flows, which lets system administrations develop unique post-authentication processes; it also participated in the development of OpenID Connect, another authentication protocol.