Apple’s new smart home accessories, which were unveiled Tuesday (Oct. 13), are centered on Siri AI and could create a new revenue stream for the company’s Services business, Dan Ives, partner and analyst at Yorkville Ives, said in a Tuesday investor note, according to a Seeking Alpha report.
The smart home accessories introduced by Apple include Apple HomeView, a device that can sit on a tabletop or be mounted on a wall and provides access to entertainment, connection and smart home management; Apple TV 4K, which delivers an immersive home theater experience and can be controlled by talking to Siri; HomePod mini 2, which features Siri AI and enhanced audio experiences; and the Apple Home Collection, which includes smart cameras, thermostats and a door lock.
In his Tuesday investor note, Ives said, per the Seeking Alpha report: “Apple also disclosed that server-side Apple Intelligence features carry daily usage limits, with expanded access to come for a fee, which we view as a clear signal that paid Siri AI access is on the way and a building block of the AI monetization we believe could drive an additional 15%+ of Services revenues over the next few years.”
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Bloomberg reported Oct. 6 that Apple hopes to use its collection of smart home devices and Siri AI to jumpstart the category, which has been one in which the company lagged compared to Amazon and Google.
PYMNTS reported in September that all of Apple’s recent and future product launches have been designed to back the argument that because Apple controls the hardware, operating system and customer data, it’s the best-positioned company to provide AI.
When John Ternus became Apple’s new CEO on Sept. 1, he used part of his introductory memo to workers to tout the company’s annual product showcase that was held a week later.
“I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together,” Ternus said.
Bloomberg News reported Sept. 27 that Ternus has indicated that Apple must introduce products faster and become more experimental to stay competitive in the AI era.
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