It’s only a matter of time before B2B players begin to make the mobile device a part of their daily routine, industry experts say. Technology giants are pumping out more enterprise-focused mobile apps, and smartphone and tablet makers are introducing new ways to encourage business use of their devices.
One business is jumping in early on the B2B mobile trend to encourage small business owners to take advantage of their smartphones. In an announcement Friday (July 31), software firm iStratus launched its iStratus Business Platform, a tool the company said will allow business owners and managers to run their companies from outside the office when needed.
The new platform, which runs on Apple’s iOS, offers billing, data storage and project management services on a single mobile platform. The technology incorporates Dropbox cloud storage, Apple’s swipe-and-touch functionality and real-time synchronization of a system that can be accessed by multiple users. According to iStratus, the business management tool was designed specifically for the mobile device.
“The iStratus Business Platform helps people get the job done and product results, even if their office is a van or a truck with no Internet connection,” said iStratus CEO Don Segal. “It fully empowers mobile business operations for numerous users, all with the assurance that content is secure.”
One of the key features of the platform is the ability for users to track and record employee working hours and to integrate that data into records and billing for payroll and financial management. It also provides a way to view and manage accounts payable, the company said.
“It is revolutionary for companies that require instant status updates and notifications for their onsite and in-the-field operations,” Segal added in a statement.
Looking ahead, iStratus revealed it would soon launch industry-specific services, though did not indicate when.