Customer relationship management service provider Siteworx has largely focused on the B2C crowd for its tools. Now, however, the company is taking a renewed look at the B2B space in a big way.
The company revealed last week that it has created a new team dedicated entirely to servicing the B2B community. The new Manufacturing Group will provide Web, mobile, eCommerce and other strategies for B2B suppliers within several high-profile spaces, including energy, aerospace and defense, and industrial equipment.
Through the new Manufacturing Group unit, Siteworx will facilitate digital sales strategies, manage digital projects including eCommerce sites, and manage product information services for these suppliers.
“Supporting the manufacturing industry is a natural progression in the growth of the company,” Siteworx President and COO Ken Quaglio said. “There is a tremendous opportunity for Siteworx to leverage its strategic approach and technical proficiency to help clients exceed expectations in the B2B community. The new Manufacturing Group helps us to achieve that goal.”
Siteworx Client Partner for Manufacturing Keith Dezern added that the new service will be crucial for the suppliers, too. “Manufacturing companies that strengthen their digital marketing presence have a huge competitive advantage,” he said in a statement.
According to Siteworx, the new Manufacturing Group has already seen success through one of its first clients, Cameron International, a technology provider to oil and gas industries across the globe. Siteworx created a new website for the company and implemented mobile device support, a strategy aimed at streamlining the online experience for Cameron International business clients, Siteworx said.
While it is unclear whether Siteworx will enable B2B payments and purchases through its Web services, the company’s focus on the B2B space will likely complement the ongoing effort among suppliers to go digital, a strategy many industry experts say will be key for survival in the coming years.