TradeGecko knows that B2B inventory management is dull — even “unsexy,” according to the words of company CEO Cameron Priest in an interview earlier this year. But that hasn’t stopped TradeGecko from innovating in an effort to boost B2B players’ journey to the Web.
This week, the firm said it has developed a slew of new features aimed at helping businesses create and customize their own B2B eCommerce platform, a service that adds to TradeGecko’s existing wholesale and supplier business operations management tools.
The company describes the new services as “Shopify for wholesale.”
Whether you’re a consumer brand or an offline wholesaler, you can have an online B2B eCommerce store in a few clicks and customize it however you want, Priest said in a statement.
TradeGecko’s update offers wholesalers and suppliers access to custom URLs, shop themes, and other brand-specific features. The firm said it is jumping on the B2B eCommerce market as analysts forecast the industry to see a more than $1 trillion valuation by the close of the decade.
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According to the company, the platform supports ordering capabilities regardless of the time of day, personalized product catalogues and individual pricing based on the customer and negotiations. The new platform “frees businesses form the limitations of in-person sales and spreadsheet-based order tracking,” the firm added.
The platform is also compatible for both desktop and mobile devices, reports said.
TradeGecko’s launch into the eCommerce-as-a-Service market follows a $6.5 million Series A funding round completed in April, led by NSI Ventures and Jungle Ventures. The development also follows the company’s release of findings from its own research that found B2B sellers and manufacturers are prioritizing digital sales for 2015, and that B2B online marketplaces were listed as the top driver behind new business for B2B players last year.