After raising $275 million this summer, London-based Deliveroo is taking a leap to take over the higher-end restaurant and food delivery industry in Europe. Deliveroo, which bounced up to a $1 billion valuation recently, is about to launch Deliveroo for Business, allowing companies to order through business accounts, complete with controlled settings so their employees can use the app to have food delivered to the office by way of the app.
Deliveroo for Business will go live in the 100 markets where the business already has a footprint. Already on the client list are Eventbrite and Survey Monkey’s Europe offices.
The expansion is a product of watching Uber make the business move — to add Uber for Business — in 2014, the company said. It also comes after analyzing data on how many types of workers are using Deliveroo during their work day and having food delivered to their offices.
“We’ve seen huge demand for delivery to offices and work spaces, with a huge amount of variation and choice delivered to each one,” said Christine Oddy, who heads up Deliveroo for Business. “We wanted to provide a comprehensive service for businesses to operate this offering to employees and clients with minimal admin for the company.”
Just Eat and Delivery Hero are just two of Deliveroo’s main competitors, as well Amazon Restaurants and UberEATS, which are all lasering in on the market.
The new rollout will help companies to also cater larger meals for special events. However, this does seem to imply that Deliveroo may charge a higher fee for this service. That said, pricing is not yet available for this option.
Earlier this summer, Deliveroo drivers were up in arms over a new pricing model the company was trying to roll out, according to TechCrunch. Drivers switched to a fixed fee of £3.75 per delivery, instead of the £7 per hour plus £1 per delivery they can earn under the existing pay structure. Some Deliveroo drivers boycotted the company and organized a crowdfunded “strike fund” through Crowdpac to help them recoup the delivery money they are losing during time spent protesting.