Delivery

Uber Freight Expands Into New Markets, Launches Personalized Load Matching

Uber Freight announced news of two updates to its services, expanding its focus into new markets across the country and introducing personalized load matching.

The company believes these additions will bring a better logistics and faster payments experience to tens of thousands of truck drivers.

In addition to Texas, its first launch market, Uber Freight is expanding its load matching service around the country to major metros across California, Arizona, the Chicago-Midwest region, Georgia, South Carolina and North Carolina.

“These new areas represent where drivers like to run, which makes sense: These regions, including Texas, cover over a quarter of the country’s drivers and freight,” the company wrote in a press release. “Unlocking this geography allows more carriers and their drivers to grow their businesses with Uber Freight’s instant load booking and quick payment. While today we still have most of our loads in Texas, over the coming months, drivers can expect to see an ever-increasing number of loads available on the app in these new markets.”

In response to truck driver feedback, Uber Freight has also built a suite of logistics features that enable the app to learn drivers’ preferences based on their past loads, their location, their home base and more. When a new load is available that matches these preferences, the app will notify the driver while they’re on the road.

“[Drivers] have specific types of freight they like to haul, and that they don’t want to miss out on great loads while they are driving,” read the statement.

Over the coming weeks, the app will start showing new packs of loads for drivers who prefer local, short haul or long haul routes. And the “For You” pack will show all of the personalized recommendations, which are constantly getting smarter, so drivers will see improvements over time, along with the usual fast online payments.

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Call it the great tug-of-war. Fraudsters are teaming up to form elaborate rings that work in sync to launch account takeovers. Chris Tremont, EVP at Radius Bank, tells PYMNTS that financial institutions (FIs) can beat such highly organized fraudsters at their own game. In the July 2020 Preventing Financial Crimes Playbook, Tremont lays out how.

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