Uber Eats is allowing restaurants in India to bundle several food items together at a discounted price in exchange for placement in a featured section of local “Specials.”
“We’re always experimenting with ways to make it easier to find your favorite foods on Uber Eats,” according to an Uber spokesperson in a statement.
With the feature, restaurants can create a bundled meal (such as a sandwich, fries and a drink) at a discounted price point. Uber added that attracting more customers could offset the discount, while businesses could also use the feature to bundle high-margin items or get rid of overstock.
Uber didn’t disclose if it plans to bring the feature to additional markets.
As it expands overseas, Uber Eats is looking to grow in the U.S. as well. It is currently the fastest-growing meal delivery service in the country, bringing in almost as much new customer revenue as chief rival Grubhub. In fact, customers have been spending more on Uber Eats than any other food delivery service in nine of the 22 most populous U.S. cities.
In October, the company revealed its plan to cover more than 70 percent of the U.S. by the end of 2018. The service already covers more than 50 percent of the country, finding success in places where Uber doesn’t offer ride-hailing services or has just a small presence.
“Uber is really evolving into a platform brand where we are moving very many different types of goods and services, and people, from point A to point B,” said Uber Eats Head of U.S. Cities Ana Mahony.
Some of its expansion plans include using drones for food delivery by 2021. In addition, the company has partnered with Starbucks to offer food and drink delivery in South Florida, and has teamed up with Popeyes in New York, New Jersey, Chicago, Miami and Washington D.C.