Inspired by tweets from customers hungry for delivery, Popeyes has teamed up with Uber Eats in select markets. Customers in New York, New Jersey, Chicago, Miami and Washington D.C. will be able to order takeout from the quick service restaurant (QSR) through the food delivery platform, Popeyes said in an announcement.
Chad Crawford, president of Popeyes for North America, said, “As seen on social media over the years, we’ve tried to come to the rescue of our loyal guests, celebrities, athletes, chefs, and others who have made their cravings for Popeyes known,” “Now with Uber Eats, we can provide the same doorstep delivery service to all of them.”
The move comes as the delivery market seems ripe for Popeyes’ fare: Uber Eats said that orders for fried chicken have jumped by 54 percent and orders for biscuits have skyrocketed 83 percent over the past year.
“Putting delicious food exactly where and when you want it is our specialty,” said Liz Meyerdirk, global head of business development at Uber Eats. “Popeyes has a rich history of serving up delicious fried chicken and classic signature sides, and we’re excited to make it even easier for our users to get the food that fits their busy lives, delivered at Uber speed.”
Popeyes joins Uber Eats as the platform is rapidly growing. According to Recode, Uber Eats is bringing in nearly as much new customer revenue as Grubhub, with customers spending more on Uber Eats than on any other food delivery service in nine of the 22 most populous U.S. cities. The data comes from Second Measure, a company that analyzes billions of dollars’ worth of anonymized debit and credit card purchases.
The news is surprising given that just about six months ago, Uber Eats dominated in only three Texas cities: Houston, Austin and Dallas. Now, it’s surpassed Grubhub in El Paso, DoorDash in Fort Worth and Postmates in Phoenix. Even more surprising, it beat out Amazon Restaurants in Amazon’s home city of Seattle.
However, there seems to be plenty of business to go around for all in the market. Overall food delivery sales grew 51 percent from August to March. And 11 percent of U.S. restaurant sales are expected to come from delivery orders by 2022 — an increase from an estimated 6 percent in 2017, according to Morgan Stanley research. That is a $32 billion market opportunity within four years.
Beyond Popeyes, other QSRs, such as McDonald’s, have turned to Uber Eats for delivery. McDonald’s CEO and President Steve Easterbrook told the Bernstein Strategic Decisions Conference in New York last May that he’s been “encouraged” by how well delivery is resonating, especially with younger customers.
Overall, delivery is highly valued by consumers. According to the PYMNTS’ Restaurant Readiness Index, 26 percent of consumers in the Q4 of 2017 cited delivery as the most important reason they prefer a merchant. To find out more about digital innovation by restaurants, read the PYMNTS’ index here.