Speedy delivery platform startup Gopuff is expanding into 10 U.K. cities, including London, with plans to have a presence in 33 locations by the middle of next year.
After acquiring Fancy and Dija earlier in 2021 and transitioning both companies to the Gopuff app, the company started making the expansion move into the U.K. market. It’s the startup’s first growth outside of the U.S.
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“When looking at expanding into Europe, we were extremely attracted to the similar models, infrastructure, loyal customer bases and talent we saw in both Dija and Fancy,” said Rafael IIishayev, co-founder and co-CEO of Gopuff.
“By combining Gopuff’s technology, scale and deep experience leveraging existing physical infrastructure with the local market knowledge and entrepreneurial spirit of the Fancy and Dija teams, we can bring a game-changing and unparalleled experience to U.K. customers,” Ilishayev said.
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Founded in 2013 and headquartered in Philadelphia, Gopuff said it pioneered the concept of the instant-needs space. Gopuff delivers convenience store items, including alcohol, COVID-19 testing kits and other essentials, in 15 to 40 minutes. The market for instant needs is expected to reach $10 trillion globally, driven by both category and global growth.
“Over the last eight years we have continued to define the instant-needs category and shown significant and sustainable growth across the U.S. Our goal was always to be the world’s go-to solution for everyday needs, and making Gopuff available in the U.K. is just the start of our international expansion,” said Yakir Gola, co-founder and co-CEO of Gopuff.
Gola added that Fancy and Dija have given the company inroads to established relationships, as well as skill mastery, a solid infrastructure, and local community ties.
“We aim to be the leader in bringing our British customers fast and affordable delivery of our diverse assortment of products,” Gola said.
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