eCommerce Business Blue Acorn Slashes Jobs

NRF Says Overtime Will Lead To Layoffs
Blue Acorn has laid off an undisclosed number of employees.

Blue Acorn, the company that says it uses “data to turn eCommerce into science,” is cutting an undisclosed number of jobs but says its business is still growing, according to The Post and Courier of Charleston, South Carolina.

Blue Acorn Chief Executive Kevin Eichelberger said in a statement that the cuts were needed to “align the needs of our clients with company staffing,” although The Post and Courier reported that company officials would not specify the number of jobs being cut.

“We evaluated our client needs and made changes to best reflect those needs, as well as the needs of our company,” Eichelberger said. “These changes are an important and necessary step for our continued growth and strengthen us for the remainder of 2016 and beyond.”

But Eichelberger also noted that Blue Acorn was “still growing” in spite of the cuts and that it was still taking on new accounts and hiring for certain positions.

Blue Acorn, founded in 2008, lists such national brands as Ticketmaster and Everlast under its list of clients and bills itself as providing “superior eCommerce results through data-driven solutions.”

Inc. has listed the company on its “fastest-growing companies” each of the past three years; in 2014, Blue Acorn told the magazine that it had revenue of $6.7 million, a 386 percent growth over three years. Since its founding, the company has grown from nine employees to over 100, according to Charleston Regional Business Journal.


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