Moxie Software, which provides online customer engagement for eCommerce, announced on Wednesday (Sept. 7) that Crate and Barrel is using the Moxie Concierge SaaS solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers.
Moxie Concierge is a digital engagement technology that helps companies improve customer relationships and engage visitors with relevant, contextual information and assistance across the entire purchase decision process. Using Moxie Concierge, a company or brand can connect with customers on the digital communication channels they prefer, as well as on the devices they want. That, according to Moxie, increases conversions, revenue and retention.
“Seeing our mobile traffic grow nearly 30 percent, year over year, with more and more of our customers shopping on tablets and mobile devices, our goal was to select a tool that offered a superior mobile experience,” said Joan King, VP of eCommerce for Crate and Barrel, said in a press release. “It was also critical that the tool be easy to use and administer for our business users. Moxie provides comprehensive reporting so that we now have visibility into both the context of customer communication and the effectiveness of digital channels.”
According to Rebecca Ward, president and CEO of Moxie, while the majority of people now use a range of devices when making on-the-go purchases, many businesses have low conversions due to their lack of engagement with customers on the mobile web. “We are thrilled to help increase mobile commerce for globally recognized retailers, like Crate and Barrel, as well as banking, travel and health care companies,” Ward said in the press release.
With Moxie’s technology, companies can anticipate what customers want and connect with them across devices. More than 600 brands in financial services, health care, high-tech, retail, travel and hospitality use Moxie to build loyalty and drive customer conversion and revenue, it said.