eCommerce

Bringg Raises $12M To Help Retailers Manage Shipping

After raising $10 million in Series B funding, delivery logistics platform Bringg has landed another $12 million from investors, TechCrunch reported Thursday (Jan. 17). It includes investments from automotive investor Dr. Shmuel Harlap, shipping and real estate leader Eyal Ofer and Salesforce Ventures.

Bringg raised $10 million in an initial Series B from 2017, a fundraising opportunity that was led by Aleph VC with participation from Coca-Cola and prior investor Pereg Ventures. The company has since doubled its team from 30 to more than 60 employees and plans to hire more than 60 workers in the U.S. and Israel.

Founded in 2013, Bringg’s platform enables enterprises and third-party logistics providers to manage on-demand and last-mile deliveries in more than 50 countries worldwide. Companies using Bringg’s services can reportedly optimize delivery routes in real time and manage a mix of in-house and third-party fleets.

While Bringg does not yet churn a profit, the startup does sign large deals with customers. Its annual contracts can run into the six- and seven-figure range, and it counts retailers such as Panera Bread as clients. Panera used Bringg’s platform to launch its nationwide delivery service prior to its $7.5 billion acquisition by JAB.

On the consumer experience end, the platform allows companies to provide increased visibility into delivery operations — including notifications, package and driver tracking and communication capabilities. It also offers a rating system via its application program interfaces (APIs) and software development kits (SDKs), a product that companies can integrate into their websites and mobile apps.

“We see ourselves as an operating system for deliveries, a system that solves for everything,” said Lior Sion, Bringg’s co-founder and CTO of Global Enterprise Logistics Management Solutions. “Companies can take the [operating system (OS)] and use it in any way that they want.”

A pizza restaurant, for example, could use Bringg’s platform to run systems for order preparation and delivery tracking, including tools to manage and optimize logistics on the back end like notifying drivers of orders and managing order assignments.

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