Enterprise on-demand delivery platform startup Bringg recently announced the close of a $10 million round of Series B funding led by Aleph VC with participation from Coca-Cola and prior investor Pereg Ventures. To date, Bringg has raised $19 million in three funding rounds.
“Amazon and Uber have pushed the customer expectations to levels we’ve never seen before,” Bringg cofounder Lior Sion told TechCrunch. “For consumers, it’s now very weird if we order something and it takes a week to come, and we don’t know exactly when it’s coming. The experience is very uncomfortable.”
Bringg’s platform enables enterprises and third-party logistics providers in over 50 countries worldwide to manage on-demand and last-mile deliveries. Companies using the logistics solution can reportedly optimize delivery routes in real time and manage a mix of in-house and third-party fleets. For times like the holiday shopping season, Bringg enables companies to expand their fleets and manage temp or gig drivers.
On the consumer experience end, the platform allows companies provide their customers increased visibility into delivery operations — including notifications, package and driver tracking, communication capabilities, and a rating system via its APIs and SDKs, which companies can integrate into their websites and mobile apps.
“Amazon has full visibility from the minute the customer goes on the site, the inventory, the delivery’s first mile and last mile,” Sion reportedly said. “They can optimize everything along the way .… Our goal is to provide the same capabilities to our customers. This is the only way, we believe, you can fight Amazon.”