Three popular payment companies, Alipay, Adyen and Klarna, have teamed up to allow AliExpress shoppers to use Klarna’s “Pay Later” option for online shopping, according to a release.
The pay later option is enabled through Adyen, the payments provider behind AliExpress. With the new option, shoppers in the Netherlands, Austria, Finland and Germany can choose when and how they wish to pay. The planned partnership will expand to new markets throughout the year.
“We are delighted to be partnering with a global powerhouse and eCommerce leader such as AliExpress and together with Adyen enabling shoppers to have greater choice for how to pay at checkout,” said Michael Rouse, Chief Commercial Officer at Klarna.
“At Klarna we have a relentless focus on the shopping experience and our goal is to help our merchants unlock growth and drive customer satisfaction and loyalty through a superior experience,” Rouse added. “By providing our smooth, convenient, flexible and popular pay later option, allowing their shoppers to get their goods before they pay, AliExpress will be able to drive consumer preference, increase average order value and decrease cart abandonment rates. This is just the first phase of this partnership and we look forward to expanding this to additional markets with Alipay, Adyen and AliExpress very soon.”
Shoppers can pick the pay later option at checkout, and then wait until after the goods are delivered to pay for them. That means online shoppers will get a chance to test out items at their home to see if they really like them, before they spend any money. Also, after Klarna is used once, all purchases thereafter will only require a single click.
Klarna said it wants to provide customers with control, clarity and flexibility in their shopping.
Cheer Zhang, the Head of Global Consumer and Market Operation at AliExpress, said the move opens up a lot of possibilities for everyone involved. “Klarna’s Pay later has established itself as one of the most preferred payment alternatives across certain European markets, with high demand from consumers and we are excited to add this popular option to our checkout on multiple markets,” Zhang said. “We together with Adyen and Klarna look forward to expanding to more markets in the future.”