PrestaShop Merchants Can Integrate Products on Google 

PrestaShop, Google, partnership, eCommerce, France, Europe

Google on Thursday (Dec. 2) announced that it’s allowing PrestaShop merchants around the world to “more easily integrate their product inventory” on the search engine’s platform through PrestaShop Marketing with Google, a PrestaShop Essentials suite add-on. 

PrestaShop Marketing with Google is available across France and in other countries where Shopping campaigns are available. It will allow about 300,000 PrestaShop merchants to show off their wares across Google’s platform after a few clicks, making them discoverable by millions of people through Search, the Shopping tab, Image Search and YouTube. 

“As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for,” said Google in the joint announcement. “This is why we are building an open ecosystem that connects merchants and customers around the world.” 

The collaboration with PrestaShop marks Google’s first large-scale foray into French and European eCommerce. 

Related: Wish, PrestaShop Partner To Boost eCommerce For Merchants 

In June, global eCommerce platform Wish teamed up with PrestaShop to give the more than 300,000 brands and merchants supported by PrestaShop access millions of customers on Wish through a free direct integration module that connects them with Wish’s merchant dashboard to help them sync their products and orders between the two platforms. 

Meanwhile, French retail giant Carrefour announced earlier this week that it’s opening the first artificial intelligence (AI)-powered store in Paris, dubbed Flash 10/10 (10 seconds to shop and 10 seconds to pay). 

Also read: Carrefour’s Digital-First Expansion Brings Cashierless Tech to French Shoppers 

Carrefour tested the concept at its head office in France for more than a year to ensure it would provide a fast and accessible shopping experience for customers who can enter and exit the store without having to pass through a gateway. 

The Flash 10/10 store is equipped with 2,000 integrated AiFi sensors built into the shelves and 60 AI-powered cameras placed in the ceiling to help track customers anonymously to protect consumer privacy.