eCommerce platform BigCommerce has enlisted identity marketing firm SheerID to help BigCommerce merchants provide offers and discounts to a broad swath of the U.S. population.
“Our partnership with SheerID further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” Russell Klein, chief commercial officer for BigCommerce, said in a news release Tuesday (Aug. 23).
“SheerID shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”
The customers include “consumer communities” such as the military, teachers, healthcare workers, first responders, seniors, young adults and new movers, representing 70% of the adult population of the U.S., as well as university students in 191 countries.
Learn more: Eligibility Verification Tech Turns Plain Old Promos Into ‘Invited Personalization’
SheerID uses a digital verification engine with access to 20,000 data sources worldwide that instantly verify eligible customers for exclusive offers.
The company says that brands have seen that verifying audiences for exclusive offers with SheerID generates three times the conversion of their typical campaigns and a return on ad spend of 20:1 or greater.
“Our strategic partnership with BigCommerce enables BigCommerce merchants to access our audience verification software seamlessly from within their market-leading eCommerce platform,” said SheerID CEO Jake Weatherly.
“In the cookieless future, online merchants will increasingly rely on zero-party data marketing solutions that are integrated directly into eCommerce platforms.”
PYMNTS spoke to Weatherly earlier this year about the approach his company takes to marketing as brands seek ways to create offers based on “invited personalization.”
“It’s very rare that I speak with a friend, a family member, any individual and they say, ‘Oh my gosh, I love it when I look at a product online and then I pop onto my phone to read the news and there’s the product following me,’” he said. “What we decided to do was flip the script.”
That means bidding farewell to spray-and-pray email and direct snail-mail campaigns based on questionable data and the often-interminable process of applying for those offers.
“What we found was the last mile of that experience — actually applying or verifying your eligibility — was slow, painful and full of fraud,” Weatherly said.
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