Elastic Path, which develops software for eCommerce, has debuted a new platform, EP Product Experience Manager (PXM), to help merchandisers more efficiently market their products, a press release said Wednesday (June 8).
PXM centralizes product data, merchandising and cataloging to give commerce teams more control over product experience over different routes-to-market without a great deal of technical work.
Elastic Path’s composable commerce is defined on its site as a way to let businesses “bring their vision to life” through using various vendors into a “complete, business-ready solution.”
The new feature comes as consumer expectations are rising, which means digitally driven brands face more pressure to get the right products, prices and contexts in the various routes-to-market.
According to Elastic Path, many companies have been using older software that requires “complicated and expensive hacks” to create new product experiences, which can mean less customer engagement and higher cost of ownership.
“We constantly heard that brands were forced to hack their existing commerce platforms just to keep up with business requirements,” said Bryan House, SVP of customer success and product management. “EP PXM provides an alternative approach. By starting with a de-coupled catalog architecture, merchandisers are able to launch and continuously adjust the product experiences that their business needs.”
See also: Elastic Path, BORN, Launch ‘Pre-Composed Solution’
PYMNTS wrote that Elastic Path launched a pre-composed solution to give clients more tools to run their businesses.
The tool was done in partnership with BORN, and the new tools would come with search, merchandising and content management, sales tax calculation and core commerce capabilities from a number of other companies like Bloomreach and Avalara.
“Together, these best-in-class providers empower business users with everything they need to quickly launch and optimize differentiated experiences across touchpoints, without reliance on development teams,” the company said in the release.
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