Shopify Unveils 100+ Upgrades to Simplify Mobile Commerce

Shopify

Shopify is offering merchants a one-page checkout offering as part of a broader upgrade of its services.

“Shopify is innovating the most important surface in commerce: checkout,” the eCommerce platform said in a news release Thursday (Feb. 9). “We’re launching a new one-page design and more levels of extensibility to help merchants optimize for conversion.”

The company said its checkout redesign was among the more than 100 updates it is rolling out. Also included are a new version of the Shopify Shop app and the “Shop Promise” badge, which the company says offers up to 25% better conversion for its fulfillment network merchants.

“We need to be the fastest moving commerce company in the world because our merchants depend on Shopify’s innovation for their own longevity,” Shopify President Harley Finkelstein said in the Canadian company’s announcement.

“So with this Edition, we moved quickly to offer tools that help merchants access the promise of mobile commerce, meet customer expectations for seamless checkout and fast delivery, and convert better.”

Research by PYMNTS has shown the promise Finkelstein refers to, with mobile commerce projected to account for 44% of digital sales by 2025.

The PYMNTS study “Digital Economy Payments: The Rise Of Mobile eCommerce” found a 3% drop in in-store grocery purchases between the fourth quarter of 2021 and the third quarter of 2022.

Much of that decline, PYMNTS wrote recently, “can be traced to consumers’ decision to shop via mobile devices instead.”

The study also found that the portion of non-grocery items purchased online with a computer dropped from 19% to 13% during the same time frame, indicating consumers’ diminished usage of traditional computing devices for eCommerce buying.

Shopify’s new updates follow last month’s debut of Commerce Components which the company called “modern, composable stack for enterprise retail” targeting the world’s largest retailers.

The offering “opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale,” Finkelstein said.

The company’s announcement said that Components is part of the eCommerce platform “provider’s ‘next era of growth,’ which we contend is a nod to the fact that big retail is where significant transaction volumes lie in the years ahead,” PYMNTS wrote in January.

“The move also heralds a broadening beyond Shopify’s traditional base of smaller, direct-to-consumers (D2C) and SMB sellers and an extension of its platform model beyond the confines of subscription-based offerings.”