POS Company Appetize Raises $20 Million, Plans To Grow Its Team

POS platform company Appetize recently announced that it had closed a $20 million investment round led by Shamrock Capital Advisors and Oak View Group, among others.

Appetize, a Playa Vista, California-based POS company, delivers modern ordering and payments technology for enterprise businesses. Appetize currently works with over 400 multi-site enterprise clients today, providing next-generation point-of-sale systems across multiple industries, including sports and entertainment and education.

Tim Leiweke, Oak View Group founder and CEO, was quoted as saying: “Point of purchase as it relates to overall guest experience is a pivotal area of focus for our industry, and Appetize represents a powerful force of innovation in the space. This is the future of our industry, and Appetize is way ahead of the game. Their platform creates impactful business efficiencies for facility operators, while also giving the fans an elevated and far more convenient way of making purchases during their favorite live events.”

Appetize provides fixed POS for iOS and Android, self-serve kiosks, handheld POS, online and mobile ordering, robust back-end inventory and reporting management tools. Appetize’s POS systems are currently used in entertainment venues, convention centers, dining locations, university campuses and theme parks, among others.

Andy Howard, Partner of Shamrock Capital, was quoted as saying: “We see Appetize’s combination of explosive growth, differentiated enterprise platform and market leadership as a strong indication of what the future holds for the POS sector.”

To date, Appetize has deployed over 17,000 units. Additionally, Appetize has processed over $1 billion in transactions in 2016 alone, according to Cofounder and CEO Max Roper. Appetize will reportedly use the funds to grow its team of POS and payment industry veterans to over 150 employees in its Los Angeles, New York and Atlanta offices by mid-2017.


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