Startups have been aiming to disrupt pretty much every aspect of our lives, and that is particularly true of the fitness class market as well. Aiming to become the de facto app to help customers find local fitness classes, Zenrez of San Francisco raised $2 million in a round of funding.
The $2 million in venture funding is coming from a handful of venture capitalists, including ARTIS Ventures, Summit Action Fund and Precursor Ventures. Zenrez, which already has service in San Francisco and Los Angeles, plans to use the $2 million to continue expanding on the West Coast.
With Zenrez’s app, users can search for local fitness classes on a map and then reserve classes for the same or next day. Customers pay as they go with the service. The app is targeted at those last-minute fitness enthusiasts who get an urge to work out and want a class right then or the next day. It’s also aimed at people who want to take a fitness class occasionally but don’t want to commit to joining a gym or paying for a month's worth of classes. For the studios that offer the classes, it’s a win because they can fill open spots and offer cheaper prices to consumers.
Zenrez is operating in an area that is starting to see more competitors. ClassPass is viewed as one of the leaders, offering consumers the ability to book yoga or other fitness classes on demand. ClassPass launched in 2013 with a monthly subscription fee that ranges from $79 to $125, giving users access to unlimited classes each month with up to four classes at the same studio each month. MoveWith is another on-demand fitness startup competing against ClassPass and Zenrez. Startups like Zenrez, ClassPass and MoveWith are transforming the way people approach fitness. With companies like this, people no longer have to join a gym for a year or pay a lot upfront for a package of fitness classes they never use.