Loyalty & Rewards

Paytronix Systems Tapped To Modernize Forward Corp.’s Rewards Program

Paytronix Systems, a provider of reward program solutions to restaurants and retailers, announced Wednesday (Oct. 19) that Forward Corporation is moving its Forward Rewards program to the Paytronix Rewards platform in order to improve the ways in which it engages customers at its Forward Convenience Stores. The new Forward Rewards will launch in November across 40 gas and convenience stores in Michigan with plans to later expand the program to Forward Corporation’s restaurant, hotel, home heating oil and retail businesses.

In a press release, Paytronix Systems said the modernized Forward Rewards program replaces a 10-year-old program that had attracted 60,000 members but relied on RFID tags, a detached printer at the POS and no ability to roll back prices at the gas pump. Leveraging the Paytronix API to integrate with Forwards’ VeriFone POS, the updated Forward Rewards program provides multiple ways to identify and connect with members and eliminates both expensive RFID technology, as well as the inconvenience of replacing lost cards.

“It will be much easier to manage the program with the Paytronix platform, to do campaigns and outreach that drive more visits. Paytronix has created a portal where we can input our own promotional criteria and then email Forward Rewards members each month — sharing their rewards points, the number of sweepstakes entries they’ve earned via purchases, to present new offers and more,” said Emily Mallory, chief marketing officer at Forward Corporation, in the press release. “Our old loyalty program was too difficult to use and had become a bit stale, so we needed to get smarter and more effective with our communications. Paytronix is helping us to do that.”

According to the release, Forward Corp. decided to go with Paytronix for its rewards program because of the point-of-sale integration, flexibility and control over the system, customer identification options, customer engagement tools and consumer purchase insight access.


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