The wireless carrier’s new status level, called “Magenta Status,” provides exclusive benefits and privileges across a range of services like hotels, rental cars, movie tickets and concerts, T-Mobile said in a Thursday (Feb. 8) press release.
Magenta Status offers T-Mobile customers an array of new discounts and experiences from brands such as Hilton, Hertz and Dollar, in addition to the existing perks they enjoy with Apple TV+, Hulu, Netflix and Shell, according to the release.
To ensure easy management of perks and benefits, T-Mobile has introduced a new app called T Life, the release said. This app allows customers to oversee all their Magenta Status perks, T-Mobile Tuesdays, and other benefits included with their wireless plan.
The new T Life app also enables T-Mobile Home Internet customers to manage their home network through the app and SyncUP KIDS Watch customers to keep track of device locations, per the release.
“T Life provides a more streamlined experience and will eventually be the one, unifying app for all things T-Mobile with plans to add additional benefits, products and account management features over time,” the press release said.
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The new benefits offered by Magenta Status include discounted rates and automatic upgrades at Hilton’s 22 hotel brands; the ability to return rental cars at the airport without having to refuel them at Dollar or recharge them at Hertz; the opportunity to purchase specified movies tickets for everyone on the account for $5 each once a month; and the opportunity to enjoy 25% off tickets to live shows at Live Nation amphitheaters and select clubs and venues throughout the year.
T-Mobile’s existing thank you program, T-Mobile Tuesdays, will continue to offer exclusive discounts and freebies like savings on gas at Shell and a free Crazy Combo from Little Caesars every Tuesday, the release said.
The launch of this new loyalty program and app comes at a time when T-Mobile and other telecommunications companies are promoting new partnerships and 5G upgrades. They’re also offering purpose-built devices geared toward optimizing the potential of 5G.
