Merchant Innovation

DSW Gets Some Tech Upgrades

The discount shoe retailer DSW continues its push toward developing a seamless omnichannel network by adding a number of new tech upgrades, according to Chain Store Age.

DSW has recently added a new cloud-based retail suite and is working to modernize its back-office applications to add flexibility in how consumers can now purchase its products.

The discount shoe retailer partnered with Infor, a leader in cloud-based business applications, to deliver a “modern suite of enterprise applications … delivered in the cloud and designed for today’s digital retailing landscape.”

“Meeting customer expectations for a seamless shopping experience is paramount for success,” Ashlee Aldridge, DSW’s CIO, said in a statement announcing the collaboration. “To be the footwear retailer of choice, we need cloud-based, mobile-friendly software that is built to transcend technological advances and flexible enough to scale when the market demands it.”

The new software will allow DSW to access new security features, upgrade its back-office tech with minimal downtime and give the discount shoe retailer access to supercomputing for data analytics.

DSW is also working with Infor on a new omnichannel shopping app, according to the retailer.

“Ten months ago, when Infor announced our intention to create a software suite to modernize retail, none of us expected such an overwhelming response — retailers are desperate to be free of the constraints of decades-old software,” Corey Tollefson, a senior vice president for Infor, said of the new partnership in a statement. “By co-innovating with leaders like DSW, we’re not just building the best end-to-end retail system ever created; we’re capitalizing on the convergence of physical and digital commerce by using data in unique ways to anticipate and meet customers’ needs and ultimately transform the shopping experience.”

——————————–

Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

Click to comment

TRENDING RIGHT NOW

To Top