Worldpay announced Wednesday (Oct. 19) the launch of its newest omnichannel payment platform for the United States — Worldpay Total. Connecting and simplifying payments across sales channels through a single integration point, Worldpay Total delivers end-to-end payment processing by combining point-of-sale (POS), integrated payments and acquiring for integrated software vendors (ISVs) and merchants.
In a press release, Worldpay said it first introduced Worldpay Total in Nov. 2014 for its largest U.K. customers, before extending its omnichannel offering to eCommerce businesses trading in Europe earlier this year. The single integrated payments solution is already benefiting some of the most recognized brands across industries, including retailers, such as World Duty Free and Monsoon Accessorize, and from PrioTicket to The Whisky Exchange and iconic sports venues, such as Twickenham Stadium.
“Today’s consumer is the point-of-sale. They shop and buy using multiple channels — in-store, online and their mobile devices. This puts a big burden of cost and complexity on merchants to piece together a connected customer experience using different technologies and vendors,” said Worldpay U.S. Chief Product and Marketing Officer Sarah Arvin in the press release. “Worldpay Total solves for this, saving ISVs and merchants time and money — one provider, one integration across sales channels and one expert support team.”
Worldpay Total features a user-friendly developer center with language-agnostic APIs and SDKs for Windows, iOS and Android. The pre-certified payments clients enable EMV chip card acceptance in days, not months. A flexible payments hub makes it easy and fast to add new features and services as payment needs evolve. Additional security options within Worldpay Total, including vaulting, tokenization and point-to-point encryption, reduce PCI DSS scope and help minimize compliance burden. And a common payment token across different channels gives merchants greater insight into consumer spending behavior, no matter how they shop.