Mobile Commerce

Pizza Is Winning The Online Food Delivery Wars

With the myriad of high-tech, high concept options out there for getting food to a customer’s door, the natural assumption might be that the winner in the food delivery wars would be the business that could deliver the most deliciously cutting-edge services, technologically and offering wise.

It would be a wrong assumption, though, as when it comes to food delivery, pizza remains the champion.

Though in fairness, no individual purveyor of pepperoni holds the majority of the market. The single player doing the best is GrubHub – according to new data released by 1010data. With its two food ordering platforms — eponymous GrubHub and Seamless — it represents almost a third of all online food orders.

But that is because pizza is dividing the field between Domino’s, Pizza Hut and Papa John’s, which collectively represent over 40 percent of all online orders.

Once you get past GrubHub and pizza, the market is carving up some mighty small shares. Eat24 is the leader among the non-GrubHub marketplaces, with 6.6 percent of online orders.

Postmates and Dash — and their collective $325 million in Silicon Valley investment — have managed to collectively eek out 6.9 percent of online orders.

Now in fairness, many of these services exist in a finite number of retail areas — whereas the pizza chains have scale in urban and suburban areas nationwide.


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