Mobile Commerce

Lime Announces eScooter, Bike Subscriptions

Lime

To let everyday scooter users and commuters gain the most from their micro-mobility, Lime has announced the rollout of a new subscription offering. LimePass will be released in cities across the nation, as well as in New Zealand and Australia, according to a post, with launches in more global markets planned for early January.

Kevin Shi, product manager at Lime, said in the post, “We know that more than 50 percent of our riders worldwide trust Lime for their commutes and personal daily trips around the city. … With our new LimePass service, we’re proud to offer them a more cost-efficient way to get around town, and manage their busy schedules.”

The Lime Week Pass provides unlimited free unlocks of scooters for seven straight days. According to the company, the subscription can pay for itself in as short as two to three days, depending on how frequently a user taps into Lime. The company also said that the offering is “the first such weekly subscription pass to launch in the micro-mobility industry.”

Lime riders can sign up for the service by opening the service’s app, tapping on a menu item in the upper left corner, selecting the LimePass icon and following the prompts. The company, however, noted that “pricing and participation may vary by market.”

In separate news, reports surfaced in October that Lyft is rolling out a new Lyft Pink membership plan for riders seeking discounts on car, scooter and bike rides. The offering comes at a cost $19.99 a month, and has a 15 percent discount on all car rides.

It is meant for riders who use Lyft two to three times per week or more. The discount does not apply to bike or scooter rides, but Lyft Pink members get three complimentary half-hour bike or scooter rides per month in certain markets. Other benefits offered with Lyft Pink include priority airport pickups, among others.

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New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying home 24/7 has consumers turning to subscription services for both entertainment and their day-to-day needs. While that’s a great opportunity for providers, it also presents a challenge — 27.4 million consumers are looking to cancel their subscriptions because of friction and cost concerns. In the latest Subscription Commerce Conversion Index, PYMNTS reveals the five key features that can help companies keep subscribers loyal despite today’s challenging economic times.

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