EBay announced a partnership with WineDirect, providing its consumers with direct access to the inventory at wineries, including wines not usually available for sale online.
The company’s press release explained that this partnership with WineDirect, the industry leader in direct-to-consumer (DTC) services for wineries, is the latest expansion to eBay Wine’s portfolio, which includes collectible, rare and everyday wines based on varietal, region, price and more.
EBay shoppers will have access to a large selection of red, white, sparkling and rosé wines from small and mid-size wineries through the WineDirect partnership. Customers will also be able to send wine bottles as gifts for special occasions or holidays.
“EBay’s partnership with WineDirect gives millions of wine enthusiasts even more access to a massive selection of wine, allowing them to find that perfect bottle that suits any occasion,” said Alyssa Steele, DMM of Home and Garden at eBay. “This relationship represents the next step in our efforts to bolster our wine category and ensure shoppers have access to fine, rare and everyday wines that they will love.”
Wineries featured in eBay’s marketplace will be able to grow their customer base to include wine enthusiasts from around the world, with eBay’s wine category expanding to Germany later this month.
“This is a fantastic opportunity for wineries to share their passion and their product with new audiences and for shoppers to gain unparalleled access to wines direct from the source,” said Joe Waechter, president and CEO of WineDirect.
EBay, Inc. has 167 million active buyers on its entire site. The company’s data shows that, among those browsing and buying wine on eBay, champagne and red wine are the top two most searched wine-related terms, while the top-selling wine is a Pinot Noir from the vineyards in California.