Partnerships / Acquisitions

Groupon Partners With Points To Launch Loyalty Commerce Initiative

Points, the global leader in powering loyalty commerce, announced a partnership with Groupon to supply new loyalty offers to its extensive user base.

When Groupon’s U.S. users make a purchase, they can now choose an incentive of up to 10 points or miles per dollar spent from some of the world’s leading loyalty programs, including the Alaska Airlines Mileage Plan, Choice Privileges, IHG Rewards Club, JetBlue’s TrueBlue loyalty program, La Quinta Returns and others.

“We’re excited to partner with Points to offer our customers even greater value when they shop through Groupon,” said Vinayak Hegde, senior vice president of global marketing for Groupon. “Whether it’s finding a new local experience to try, booking a trip with the family or getting an early start on your holiday shopping, Points’ Loyalty Commerce Platform enables us to combine incredible savings with airline miles or hotel points from your favorite loyalty programs.”

Points leverages its platform to deliver such products as the Buy, Gift and Transfer functionality to more than 50 loyalty program partners worldwide.

“We are thrilled that Groupon, the industry leader in the online deal space, has chosen to leverage our Loyalty Commerce Platform to help drive their promotional strategy,” said Rob MacLean, CEO at Points. “We know that loyalty programs matter to shoppers, and we’re excited to give Groupon the opportunity to offer their U.S. customers new, innovative ways to earn miles and points over time. We’re also confident that this exciting new initiative will soon be available in multiple international markets as we work closely with Groupon’s various teams.”

Through its integration with Points’ Loyalty Commerce Platform, Groupon can now use it to drive increased engagement and revenue from its existing member base, as well as attract new members.

“We certainly see this growing trend in eCommerce for organizations to leverage existing loyalty platforms to drive growth in their business,” said MacLean. “Groupon’s resolution to be at the forefront of this trend speaks volumes to the organization’s vision, which matches our own.”

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