Partnerships / Acquisitions

Spotify And Capital One Announce Partnership

A new partnership recently announced between Capital One and Spotify aims to discount subscriptions as a means to draw more users into signing up for the music streaming service’s premium option.

As per the terms of the partnership, Capital One customers will get 50 percent back on the cost of their Spotify Premium account through April 30, 2018, when using their Quicksilver or Quicksilver One card to cover the monthly subscription fee.

The partnership offer also looks to give users 50 percent back when purchasing the premium music streaming service for students or family.

“We aim to provide our listeners with an exceptional music experience that connects them to the music and artists they love,” said Nick Mehra, head of Direct Subscriber and Regional Partnerships for Spotify. “With great partners like Capital One, we can create unique ways to give the millions of Capital One customers in the U.S. the chance to curate the soundtrack to their lives.”

Additionally, the partnership gives Capital One customers who have not previously tried Spotify Premium an opportunity to get a three-month trial if they sign up for the paid music-streaming service by June 15.

Capital One customers will receive the reward in the form of a Capital One statement credit.

“We know our customers are passionate about the music they listen to and the rewards they earn. We like to meet our customers where they already are,” said Lauren Liss, Digital Partnerships Lead, U.S. Card at Capital One. “That’s why we are excited to partner with Spotify, an industry leader in the music space.”

Spotify Premium enables subscribers to access the streaming service’s catalog of more than 30 million tracks without advertisements, along with enabling offline listening and higher sound quality than that of free users.

As of March 2017, Spotify reports having over 50 million premium subscribers in 60 markets globally.



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