Visa announced at Mobile World Congress in Barcelona yesterday (Feb. 22) that its online payments service, Visa Checkout, will be expanding to new regions across Europe (France, Ireland, Poland, Spain and the U.K.) and India.
“The incredible growth in connected commerce makes this the perfect time to bring Visa Checkout to the hundreds of millions of connected consumers using mobile devices across Europe and India today,” said Sam Shrauger, senior vice president of digital solutions for Visa. “Following the successful launch and growth of Visa Checkout in many countries last year — including Brazil, China, Mexico, New Zealand and Singapore — we’re continuing our momentum in 2016, with the long-term vision of making it easier for consumers to use their Visa cards on any device, anywhere in the world.”
Visa Checkout launched in 2014 and is currently in 16 countries but will soon (following the launch of those six more) be in 22 countries. Visa Checkout has more than 11 million consumer accounts and is accepted by more than 250,000 merchants online.
With the added markets, Visa Checkout will have a presence in the following countries: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, France, Hong Kong, Ireland, India, Malaysia, Mexico, New Zealand, Peru, Poland, Singapore, Spain, South Africa, United Arab Emirates, the U.K. and the U.S.
According to research conducted by comScore, the addition of Visa Checkout for an online merchant’s checkout option greatly increases its conversion ability. In fact, its research shows Visa Checkout users in the U.S. converted 86 percent of the time when compared to PayPal Express Checkout users (73 percent) or the average of 57 percent for traditional merchant checkout options.
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The research also shows that Visa Checkout users tend to complete 30 percent more transactions online than the average online shopper.
“Ultimately, it’s the power of the product and its ability to drive increased conversion that will lead to more adoption and growth of Visa Checkout,” Shrauger said.“We’ve seen great results in the U.S., and we know that as our global expansion continues, we can help drive positive results for more merchants and their consumers everywhere.”
