WoraPay, the mobile service that allows customers to beat the queue when ordering food and drinks, announced Wednesday (April 12) has integrated Masterpass, the global digital payment service from Mastercard.
In a press release, WoraPay said Masterpass will allow users of WoraPay’s mobile wallet WioPay to pay with a secure, one-click payment. Masterpass stores all payment information, including card details from Mastercard and other payment networks, in one convenient, secure place. WoraPay said the partnership was established through the Startupbootcamp FinTech programme, where WoraPay was mentored by Mastercard employees. Lloyds Banking Group staff are among the first to use the service following the partnership established also through the Startupbootcamp FinTech programme, noted the company.
“We are very excited to improve the payment experience for our clients providing them with the opportunity to use Masterpass. For example, Lloyds Banking Group staff using the WoraPay service could save up to 75,000 hours per year, the equivalent of over 10,700 working days that would otherwise be spent waiting in line to pay. We are also seeing that the caterer is experiencing an uplift of 5 percent in total sales as customers return to vendors that improve their overall experience. We are sure that the integration of Masterpass will add to this success,” said Vaidas Adomauskas, CEO and cofounder of WoraPay.
WoraPay’s service enables customers to buy food and drinks and pay in advance with their mobile device. Customers are notified when the order is ready, and they can simply collect it en route to their destination, avoiding waiting times and improving the customer journey.
“Thousands of busy office workers can now benefit from the speed and simplicity of paying with Masterpass. We’ve been able to work together with WoraPay to solve this customer pain point — waiting in line to order and pay. We mentored WoraPay through the Startupbootcamp FinTech program, and it’s a great example of how larger players in the market can work with innovative FinTech companies to benefit consumers,” said Scott Abrahams, SVP, business development, Mastercard, in the same press release.