The restaurant industry continues its charge into the twenty-first century, innovating and upgrading its technology at the speed of investment. Most recently, international restaurant franchise Papa John’s recently announced two major additions to its digital ordering capabilities — one, a new payment option, the other, an order tracking feature.
“When it comes to technology and innovation, we are committed to improvements that positively affect the customer experience,” said Mike Nettles, chief information and digital officer at Papa John’s International. “We prioritized and invested in additional digital payment options and the development of Papa Track to provide consumers with a seamless experience, from ordering and paying for their pizza to tracking that order to delivery.”
On the payments end, Papa John’s added PayPal to its list of online payment options, which also includes Visa Checkout and PayShare powered by Venmo.
For online orders, the international pizza franchise recently added an order tracking system called Papa Track, which allows users to view every step of the process from making and baking to boxing and delivery.
The new payment option and order tracking feature will allow Papa John’s to better compete in an increasingly digital fast-food restaurant industry — especially against the likes of direct competition Domino’s Pizza.
Both of these latest additions are part of a broader series of investments by Papa John’s in the realm of digital innovation, customer experience technology and tech staffing in the past year. Other recent additions to Papa John’s digital reinvention include using Apple TV to transform the small screen into a direct commerce channel for its customers.
At the end of 2016, Papa John’s reported that over 55 percent of the company’s domestic pizza sales came from orders placed on online channels.