Apple Takes The Customer Service Show To Twitter

SHUTTERSTOCK

Apple’s on Twitter! Kind of, sort of.

Although the tech giant maintains Twitter accounts for specific products under its brand, such as iTunes, Apple Music and Beats 1, Apple had declined to open a straight up “Apple” account on the social media platform.

And it still hasn’t done so.

But what the company has done, reports The Verge, is launch a Twitter account dedicated to customer service.

Called simply “@AppleSupport,” the account went live at 8 a.m. ET yesterday (March 3) and, according to The Verge, first began responding to customer requests for assistance inside of 20 minutes.

On its account page, the @AppleSupport bio states: “We’re here to provide tips, tricks and helpful information when you need it most. We’re available every day to answer your questions, from 5am-8pm PST.”

The Verge views the launch of Apple’s customer service Twitter account as an indication that the company is getting more comfortable with maintaining a social media presence — though whether or not the “@AppleSupport” account will eventually lead to a long-hoped-for (by Apple enthusiasts) “proper,” as it were, Apple Twitter account remains to be seen.

Additionally, the outlet points out that Apple’s customer service-based entry into the Twitterverse is not exactly a groundbreaking achievement for a retail brand, as many others maintain similar accounts on the platform. Beyond even that, adds The Verge, Twitter has actually been building features specifically tailored for customer service accounts — such as, just recently, making it easier for businesses to initiate contact with a customer via a direct message.