Thus far into the holiday shopping season in the United States, all days, with one exception, have led to $1 billion in online sales.
That’s according to data from Adobe, noted InternetRetailer.com, and shows that appetite for online deals “showed no sign of slowing” even after the Thanksgiving weekend.
The site said that web traffic directed to the top 25 retailers in the United States was up 10 percent year over year on Sunday and as much as 4 percent on Saturday, as shown by data compiled by the Verizon Retail Index. The Adobe Digital Index showed that shoppers spent $1 billion daily on each of the days between Nov. 1 to Dec. 5. The lone day that did not hit that $1 billion mark was Nov. 5. One high point was Dec. 5, when holiday shopping sales online topped $1.9 billion, and that was up 8.7 percent over the same day last year. Looking at the total tally from Nov. 1 through Dec. 5, online sales were $52.2 billion, up 7.8 percent from last year.
The spending pace led Adobe to revise its sales growth forecast up from the single digit percentage level to as much as 11 percent.