The enhancements include a streamlined membership processes, additional search and navigation features and a wider selection of goods.
“By investing in our omnichannel offerings, we’re making it easier than ever for members to join our club, research products and shop at BJ’s,” said Bari Harlam, executive VP of BJ’s Wholesale Club. “Members can always find our great values, whether they shop in-club, on BJs.com or on their mobile device.”
The site upgrades follow along with improvements BJ’s has been making throughout 2016 to its multichannel offerings. Its Pick Up & Pay service, for example, allows customers to do their shopping online, while completing the transaction in person. The Tech Advisors service provides members with free technical support for various tech and electronics products, both before and after purchase.