Retail

Foursquare Expands Food And Alcohol Delivery

Foursquare has streamlined its delivery capabilities with a new partnership.

It was announced yesterday (Feb. 11) that the local search and discovery service has integrated with online ordering platform delivery.com to enable users to place food, alcohol and grocery delivery orders directly through the Foursquare mobile app.

As explained in a press release, the integration between Foursquare and delivery.com was facilitated by the mobile commerce platform Button, which counts among its partners — in addition to delivery.com — companies such as Uber, Airbnb and Ticketmaster.

“At Foursquare, we’re obsessed with providing the best experiences for our users, so we like working with Button to fast-track new features,” David Ban, director of business development at Foursquare, stated in the release. “We love being able to offer market-specific services that enrich consumer experiences and help consumers connect with great local merchants, like through delivery via delivery.com.”

“We’re excited to see how this further validates the winning strategy of open APIs,” delivery.com CEO Jed Kleckner commented. “Our extensive merchant network is ripe for monetization by partners like Foursquare, while a marketplace like Button’s makes the integrations easier than ever to implement.”

As for Button, its cofounder, Michael Jaconi, said in the release that his company is “thrilled to activate delivery.com’s thousands of merchants on the Foursquare platform. Increasing the utility of mobile experiences through matching offline locations with online mobile actions showcases the true power and size of the mobile opportunity.”

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