Internet Shoppers May Forgo Cyber Monday Shopping

Savvy internet shoppers know they don’t have to wait until Cyber Monday to get a discount on their purchases, which could be the reason a new survey shows lots of internet shoppers plan to sit out Cyber Monday this year.

Computop, a payment service provider, polled more than 1,900 consumers in the U.S. and U.K. to get a sense of their shopping behaviors this holiday season, as well as their concerns in terms of internet security. It found that, while 76 percent will use the internet to make purchases this holiday season, 62 percent don’t plan to do that shopping on Cyber Monday, which is the Monday after the Black Friday shopping weekend and used to be the kickoff to the holidays. With retailers offering Black Friday-type deals as early as the summer and with internet discounts and deals being offered year-round, the survey respondents don’t see the need to dedicate Cyber Monday to their holiday shopping.

In the U.S., 50 percent of survey respondents said they would skip Cyber Monday, while 50 percent said they would partake. In the U.K., 77 percent of survey respondents said they would skip Cyber Monday. In terms how much consumers plan to spend, Computop found 55 percent of survey respondents said they plan to keep their spending levels in line with last year, while 19 percent plan to increase their spending.

The internet is global and so are the merchants that hawk their products, but that doesn’t mean people are willing to go outside their country online when shopping for the holidays. The report found 50 percent of all respondents said they weren’t interested in shopping internationally, while an additional 22 percent said they were concerned about the security of their payments if they chose to shop outside their home countries.

While survey respondents may have cited less deals on Cyber Monday, there may be another reason for not partaking in Cyber Monday: They are done with their holiday shopping. In September, a survey by Rubicon Project showed that spending this holiday season has started early, with many shoppers opening their wallets before Labor Day. Total spending is also expected to jump, with millennials and parents leading the way. The results show that the majority of those polled, almost three-quarters, will shop online, while one-third will shop on mobile devices.


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The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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