Dick’s Sporting Goods is joining the price matching game with its latest news.
Competing with Amazon’s prices has mostly been an online battle of e-retailers throwing down the gauntlet. Dick’s Sporting Goods is upping the game for brick and mortar. The sports gear, sportswear and apparel retailer has fine-tuned its price-matching policy to include online retailers, including eCommerce giant Amazon.
This new pricing update does not lend itself to big shopping days like Black Friday or Prime Day, but it does include all regular priced items and their identical twins at other stores.
Dick’s Sporting Goods isn’t alone in its effort to become more competitive in the eCommerce arena. Just last month, eBay said it would price match more than 50,000 items for U.S. buyers. On the other hand, Walmart has reduced its price matching in 800 of its 5,000 U.S. stores. When asked for comment from Retail Dive, Walmart spokesman John Forrest Ales said the reason the retailer is scaling back its price matching is because it believes it already has the lowest prices available.
To help get another jab in at Amazon, retailers like Walmart and eBay have turned up the heat on their marketing efforts by highlighting the ability to receive free shipping without signing up for membership – a direct blow to the Jeff Bezos-owned company. Only time will tell whether or not these shifting marketing tactics will help siphon off business from Amazon to other retailers.
From all of these retailers changing both their price-matching policies and highlighting free shipping without a membership, it looks like Amazon is facing steep competition.