Children’s apparel and accessories company Gymboree is teaming up with retail technology firm Aptos for point-of-sale solutions, allowing customers to streamline their mobile shopping experience.
Gymboree’s intent is to focus on the next-gen customer and integrate its in-store and online purchasing options in a more omnichannel fashion. Aptos is employing its Store and Mobile Store solutions, as well as the Aptos Enterprise Order Management platform. These are in addition to the already established pairing of Gymboree and Aptos through Aptos Audit and Operations Management and Aptos Analytics.
The 41-year-old, San Francisco-based company is known for its 1,300 retail locations selling children’s apparel and accessories, and it also owns retail brands Janie and Jack and Crazy 8.
According to a release, Aptos’ technology will allow for store associates to help customers while using a mobile device for POS functionality. Gymboree executives said the engagement platform will deliver a unified shopping experience that transcends channels.
On the back end, Aptos Enterprise Order Management is slated to integrate the business experience and deliver a better view of inventory and orders. It will manage all those orders throughout their lifecycle, from initiation to fulfillment and back.
“The ability to bring an ‘endless aisle’ to our customers will ensure we never lose the opportunity to serve them and earn their loyalty,” said David Sondergeld, vice president of information technology and CIO at The Gymboree Corporation.
Aptos has worked with more than 125,000 brick-and-mortar stores to date and with more than 500 retail brands. As PYMNTS reported earlier this year, Aptos worked with teen retail brand rue21, helping it win a Gold Award for Customer Engagement.
“Point of sale is at the heart of engaging customers differently, increasing associate productivity and driving sales,” Noel Goggin, CEO and culture leader at Aptos, said at the time of awarding. “Having a point-of-sale solution that interacts seamlessly with other systems, stores and sales channels puts the right information in the hands of store associates to create inspiring customer experiences that support customer loyalty.”