Lifestyle brand Rebecca Minkoff has announced an expanded partnership with Alipay which will allow customers in the U.S. to pay with the payment method at Rebecca Minkoff retail locations and online at rebeccaminkoff.com.
The announcement precedes the launch of the brand’s fall line, currently being unveiled at New York Fashion Week. Going forward, all locations in the U.S. — including its New York, Chicago, San Francisco and Los Angeles stores — will be accepting the Alipay mobile wallet.
“Chinese consumers have become accustomed to our digital lifestyle app, and they love to shop for their favorite brands they can’t find at home — and Rebecca Minkoff is one of those brands,” said Souheil Badran, president of Alipay North America. “By accepting Alipay, Rebecca Minkoff is able to target the right shopper through our Discover platform to ensure that the Chinese consumers can enjoy the best experience in-store or online without any language or payments barriers.”
The Alipay mobile wallet is the world’s largest online and mobile payments platform, currently boasting more than 500 million active users. Chinese visitation to the U.S is expected to grow in 2017, and the Rebecca Minkoff-Alipay partnership is designed to make it easier for the iconic fashion brand to capture more of that consumer spend.
“Chinese travelers represent an important and growing audience for Rebecca Minkoff,” said Uri Minkoff, CEO and co-founder of Rebecca Minkoff. “By offering Alipay, we are ensuring that Chinese shoppers visiting any of our U.S. stores or our website are met with an exceptional experience which includes the easiest and most familiar payment method for them. We are excited to be able to offer Alipay.”