Rolling with the eCommerce punches is becoming a fact of retail life. Some retailers have taken to integrating more tech into brick-and-mortar locations, but it may be too early to tell what the effect of those efforts are on the bottom line. One store, however, is looking to ramp up its competitive side by offering up something new.
In addition to its high-tech infused Chicago store launched last year and its new concept store in Boston, Sephora is ready for its next challenge. Starting this week, Sephora is offering its customers an array of “Weekly Wow” discounts every week through the first of November. Each Thursday, the beauty retailer will unveil these deals. In a partnership with LVMH, these weekly discount deals will be made available via a mixture of public and online avenues.
From brands like Tarte to Stila and more, Sephora’s consumers will see various deals on different beauty products. While most of the beauty products in the retailer’s range of products can be on the expensive side, these new discounts will help to open up consumers to a new line of products at a lower price point. This week, the retailer is offering up 50 percent off its best-selling eye and face palettes, which typically can range up to $50.
With these new weekly deals coming from Sephora, the hope for the retailer is that consumers will opt for spending a bit more on other products while getting a good deal. Third-party brands that have their lipsticks, eye shadows and mascaras on display with the retailer will likely also see a boost in new consumers trying out their product lines for the first time. As eCommerce continues its growth, we just may see other retailers offering up seasonal weekly discounts like this one.