ALDI has announced that it is expanding its online grocery delivery service to all of its stores in the United States.
According to Chain Store Age, the German supermarket company will use its partnership with Instacart to roll out the service to 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, it will be available in 5,000 new areas in 35 states.
“ALDI is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, CEO of ALDI U.S. “Our partnership with Instacart and the expansion of our eCommerce options are more ways we are meeting the growing needs of today’s shopper.”
ALDI partnered with Instacart in March, first launching the service in greater Chicago, in areas as far as Rockford, Illinois, after testing it out in three markets – Atlanta, Dallas and Los Angeles — in August.
Last year, the company revealed plans to spend $1.6 billion on U.S. expansion and remodeling efforts. By the end of 2018, ALDI reportedly looks to remodel 1,300 U.S. stores and to open 400 new stores. Its aim is to become the third biggest grocery chain in the US.
“We pioneered a grocery model built around value, convenience, quality and selection, and now ALDI is one of America’s favorite and fastest-growing retailers,” said Hart at the time. “We’re growing at a time when other retailers are struggling. We are giving our customers what they want, which is more organic produce, antibiotic-free meats and fresh healthier options across the store, all at unmatched prices up to 50 percent lower than traditional grocery stores.”
The CEO also pledged last year that ALDI will change prices more frequently to compete with its rivals if needed. About 90 percent of ALDI’s products are private-label, which enables a greater pricing flexibility for the supermarket chain.