Retail

Casper Gives NYC A Napping Experience

Ever been so tired at work that you actually thought to yourself, “I would pay to take a nap right now?”

Well, there’s good news for the truly tired and in need of an invigorating nap in New York City: Casper will sell you a nap – for $25.

The sleep-deprived can reserve a sleep nook, called The Dreamery, for a 45-minute, $25 session. The nooks, according to firsthand reports, are round, curtained-off and surrounded by soundproof backing and contain a Casper bed. Users are also given lockers to store their stuff while they slumber, a private washroom to freshen-up in and a coffee lounge to get pepped up in before or after one’s nap (though it seems that drinking coffee right before a nap might be ill-advised). Users can even change into some pajamas they keep on site.

Sheets and all other linens are changed between sleepers.

“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritize a workout class,” ​said COO Neil Parikh in a statement. ​“The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports or beyond.”

Plus, if the consumer awakens especially refreshed and renewed, wondering how they too could have a Casper mattress to call their own? Good news. The sleepytime storefront is located strategically on the same city block that houses the Casper sleep store, so those who had a good nap can box it up and take it with them.

Will the city that never sleeps suddenly take to $25 napping? Well, it might sound a bit silly – but then again, it is probably quite a bit easier than trying to build a bed under one’s desk at work.

——————————–

LATEST INSIGHTS:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the latest PYMNTS report on driving gas pump payments to the C-Store

TRENDING RIGHT NOW

To Top