Retail

Kroger Debuts Rx Membership Program

Kroger has launched the Rx Savings Club, which aims to significantly reduce the cost of prescription drugs for customers across the country. The program adds to the retailer’s Wellness Your Way platform, and was developed in partnership with GoodRx.

“Kroger is redefining the customer experience by introducing new Wellness Your Way offerings like the Kroger Rx Savings Club,” said Colleen Lindholz, Kroger’s president of pharmacy, in a press release. “Kroger operates nearly 2,200 pharmacies, serving millions of customers across America. Our new partnership with GoodRx provides cost savings for our customers in a simple, practical way, and enables us to live our Kroger Health vision of helping people lead healthier lives.”

Through the club, customers have access to discounts on commonly prescribed, generic medications for widespread conditions in the U.S., including diabetes, asthma, mental health issues, women’s health concerns, and gastrointestinal and heart health. The program provides up to 85 percent savings on thousands of prescriptions.

Some of the free medications offered in the program include Norvasc for high blood pressure, Glucophage for diabetes, Zoloft for mental health, Singulair for asthma and beyond.

“Our mission is to help lower the cost of prescriptions in America, and we are very pleased to have worked with Kroger to develop such a significant Rx savings program,” said Jim Sheninger, GoodRx’s pharmacy strategy officer. “The popularity of the medications included in these discounts, coupled with the extra low-cost pricing tiers, should result in meaningful savings for patients and families — savings that are absolutely critical in this high-priced healthcare landscape.”

Kroger also announced plans to buy pharmacy records from 42 Shopko locations, according to the Milwaukee Journal Sentinel. Shopko recently revealed that it is shutting down 39 stores in 14 states. As a result, Shopko pharmacy customers in Wisconsin will have their prescriptions transferred to a local Kroger-owned grocery store. Kroger will take over Shopko pharmacy records in Utah, Nebraska, Idaho, Washington and Montana as well.

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